E-Roadmapping : Digital Strategizing for the New Economy
Stefan P. Bornheim, Jutta Weppler, Oliver Ohlen  
E-Roadmapping : Digital Strategizing for the New Economy Image Cover
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Publisher:Palgrave Macmillan
Genre:Business & Investing
Pages:210
ASIN:0333786955
ISBN:9780333786956
Dewey:658.84
Format:Hardcover
Release:2001-07-06
Dimensions:0.68 x 9.64 x 6.26 in
Date Added:2009-02-20
Price:$69.95
Summary: This book introduces e-Roadmapping--a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? "E-Roadmapping" examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin-pointing areas of competition, and planning an organization's transformation. Based on extensive in-company research and full of examples of the models in action, "E-Roadmapping" is a stimulating look at the sharp end of the new economy.