Summary: Now that the first wave of dotcom mania has passed, the right way to run a website is becoming clearer. If you haven't taken the e-Commerce plunge yet, or if you want to get more out of your website, this book offers simple, plain-speaking advice on how to move forward. We'll introduce you to the world of e-customers, e-competitors and e-suppliers, taking you through the practical steps of getting and staying online. You'll find out what e-Commerce really is and how to do it properly - and above all, profitably - so you can make money instead of draining your resources. With the expert advice in this book, you can stay ahead of this fast-moving game.